Title: Just Brand It

General Information:

• Pun
• 4/27/2019
• English
• USA, Dartmouth College

Informant Information:

• J.C. ‘19
• 21 years old
• Grew up in Los Angeles, CA
• Studies Economics at Dartmouth College

Contextual Data

Social Context:

• J.C. said he found this meme on the Dartmouth Meme facebook group, “Dartmouth Memes for Cold AF Teens”.
• Everyone who attended Dartmouth during the alleged incident has since graduated, meaning current students only know about AD through word of mouth and think of it as a way of reflecting back on the past.
• Students interpret it different ways based on their experience at Dartmouth and their opinions on the Greek System.

Cultural Context:

• The fraternity Alpha Delta (AD) was derecognized on April 13th 2015 down due to allegations that the members were branding pledges.
• The film, “Animal House” released in 1978 was based off of Miller’s experiences and the antics he experienced during his time at Dartmouth.
• Chris Miller ‘63, a member of AD during his time at Dartmouth, co-wrote a screenplay entailing his experiences as a member of AD called “The Real Animal House: The Awesomely Depraved Saga of the Fraternity That Inspired the Movie”.

Collectors: Colby Conner