Project 1

First Draft (Before Peer Workshop)

Home Grown or Overblown?

A Florida Natural commercial, the document presents an argument that the company produces locally-grown oranges crafted into orange juice. The actual video follows a timeline from when the farmer arrives at the grove to pick the fruits to the same farmer drinking the final product. As an ad, the clip suggests to readers that the quality and pureness of the oranges is relevant to the company’s superior juice and that consumers should buy it.

First picturesque scene of truck and old windy dirt road in sunrise: highlights how the physical region is so important in the production of oranges and portrays sense of the basics in terms of agriculture. Gives impressions of starting with the roots and fundamentals to create superior product
First lines: “Let’s raise a toast to raising oranges the natural way…” Those words with the sun rising sets idealistic tone for this fresh start to a new day. That paralleled with the fresh product oranges is stripped from all the chaos of everyday life to pure, simple goodness. Sun shining through branches welcomes the idea that growing oranges is fresh, exciting, and rejuvenating just like the feeling someone might get living locally and off the land
“Growing on our soil….to an office with a view” Presents ideas of patriotism and local growth through perseverance
Hoping to attract to everyday American Joe’s connecting ideas of the office workplace and having something to show about. Idolizes the American dream of hardworking, productive, individuals
Video pans to all white farmers dressed in stereotypical farming clothes…video seeks to highlight this down to earth, connected with soil atmosphere that Florida Natural is made in. Through the regional ties, the creators of the commercial want to explore its pure taste.
Passing of orange juice from working hand to everyday consumer hand, shows direct ties to consumers and highlights the lack of middlemen in buying/selling process. Idea of “fresh from farm stand.” Also enables implication that the orange juice lacks a middleman in terms of ingredients-its so pure and local that it doesn’t need added preservations or extra ingredients besides the oranges
“Orange juice raised right…lets raise a glass,” pronoun “lets” hints to a group effort, pulling ideas of nationalism and the “we are in this together” southern American mentality

Potential focus of project 1: The document presents this idolized image of the basic, simplified agricultural practice of growing oranges in Florida. Between the clothes the farmers are wearing, the words to the video, and the notion of the simple white farming life, the video portrays this picturesque Floridian farming town. In reality, the time period this video is hoping to make consumers allude to (a period of simple farming lifestyles against the chaotic digital-tech world that we live in today and its preservation in Florida Natural’s production) is one that falsifies actually regionalism and culture by not including ideas like slavery and other hardships.

Potential focus of project 1: Prove that the document does an exemplary job of presenting validity to preserving cultural regionalism

Potential focus of project 1: What does the document say about how the economy is tied to regional views of Florida?

Research:See more at: http://www.highlandstoday.com/list/highlands-agri-leader-news/the-new-fight-to-save-florida-orange-juice-20140618/#sthash.Qv0fopgJ.dpuf

Peer Workshop Draft

Home Grown or Overblown?

In a race against the threat of homogenizing forces of globalization, many authors in the late 20th century began a literature revolt against the thought of critical regionalism and its implementation. Later, Alison Calder, a Canadian author who focused on cultural literature spoke of young authors treating critical regionalism as a taboo, rendering the detail of place out of many texts entirely. She argued, that locale was in various ways was more crucial than other demographic factors usually presented within articles and to properly explain regionalism, we must continue to advocate and implement it within our daily writing and documents. More specifically, within a contextual example of the Florida Natural commercial, although originally intending to illustrate a nostalgic southern farming lifestyle to highlight regionalism ties cultural identity, the commercial instead makes use of inaccurate impressions of daily life in order to falsify a critical impression that is different from reality. In essence, this implementation disrupts its original intentions, ultimately acknowledging critical regionalism is more than just a representation of the positive part, but an indication of history in varying measures.

A 30 second clip, the Florida natural commercial presents an argument that the company produces locally-grown oranges crafted into orange juice. The actual video follows a timeline from when the farmer arrives at the grove to pick the fruits to the same farmer drinking the final product. As an ad, the clip suggests to readers that the quality and pureness of the oranges is relevant to the company’s superior juice and that consumers should buy it. Romanizing its southern heritage, Keith Eggener’s dissatisfaction with critical regionalism implementation is evident. In many ways, the commercial’s sense of place is one generated as a prop, intended to appeal to consumers who believe traditional farm practices and ideas of necessities such as handpicking, bright fresh oranges. Most importantly though, the commercial neglects to speak of realistic farming practices that ultimately take place on floridian farms.

The clip itself provides a nostalgic reference to the traditional, basic farming traditions that happened in the agriculturally-driven Florida economy with many details of the document directly referencing ties to the region and farming culture. For instance, a picturesque scene of truck and old windy dirt road in sunrise highlights how the physical region is so important in the production of oranges and portrays sense of the basics in terms of agriculture. This image immediately gives readers an impression that simplicity is used in creating a superior product. In reality, many orange groves including most Florida farmers dye their oranges because they are originally picked green. To get the perfect orange sold in many grocery stores, farmers will wax their products, dramatically altering this method from the simple lifestyle portrayed in the commercial, hoping to give viewers an impression of an original superior product. As Eggner articulates in his essay, critical regionalism is in no way a critique, either radical or progressive, but romanticized and reactionary, a mere observation in attempts in reintroducing historical culture. Gives impressions of starting with the roots and fundamentals to create superior product

In addition, the commercial continues describing, “Let’s raise a toast to raising oranges the natural way.” Those words with the sun rising sets idealistic tone for this fresh start to a new day. That paralleled with the fresh product oranges is stripped from all the chaos of everyday life to pure, simple goodness. Sun shining through branches welcomes the idea that growing oranges is fresh, exciting, and rejuvenating just like the feeling someone might get living locally and off the land. juxtaoposition of immgirant workers picking oranges, romaticing sun , depciting poweell, not allowing it to growand change in time, eggener needs to be in flux., but those glory days talk about regioanlist piee and relies on sentiment, and then talk about egegner and powells grow and change argument. based on time and space commercial shows a outside perspective trying to pinpoint this on florida

It is within this sense of falsified regionalism that the producers of the commercial hope to attract everyday American Joe’s connecting ideas of the office workplace and having something to show about. Idolizes the American dream of hardworking, productive, individuals. The words, “Growing on our soil….to an office with a view” adds to a sense of patriotism and local growth through preservation, an image that Ditteote hopes regionalism will stray away from.

Finally, the video pans to all white farmers dressed in stereotypical farming clothes seeking to highlight this down to earth, connected with soil atmosphere that Florida Natural is made in. Through the regional ties, the creators of the commercial want to explore its pure taste. Dramatically, the workers pass the orange juice from working hand to everyday consumer hand, shows direct ties to consumers and highlights the lack of middlemen in buying/selling process. Idea of “fresh from farm stand.” Also enables implication that the orange juice lacks a middleman in terms of ingredients-its so pure and local that it doesn’t need added preservations or extra ingredients besides the oranges.

It is within the final words of Florida’s Natural commercial that readers understand the effects of such distorted regionalism. “Orange juice raised right…lets raise a glass,” pronoun “lets” hints to a group effort, pulling ideas of nationalism and the “we are in this together” southern American mentality. The document presents this idolized image of the basic, simplified agricultural practice of growing oranges in Florida. Between the clothes the farmers are wearing, the words to the video, and the notion of the simple white farming life, the video portrays this picturesque Floridian farming town. Yet, in reality, the time period this video is hoping to make consumers allude to (a period of simple farming lifestyles against the chaotic digital-tech world that we live in today and its preservation in Florida Natural’s production) is one that falsifies actually regionalism and culture by not including ideas like slavery and other hardships.

Research:

https://www.youtube.com/watch?v=nzu_KIZm0OQ

See more at: http://www.highlandstoday.com/list/highlands-agri-leader-news/the-new-fight-to-save-florida-orange-juice-20140618/#sthash.Qv0fopgJ.dpuf

Conference Review Draft

An Oversimplified Explanation: Revisiting Critical Regionalism

Post Peer Workshop Reflection: After peer revisions and a quick conference, I looked to expand my clarity throughout my argument. In doing so, I hoped to take a more organized approach highlighting how the simplicity in cultural regionalism ultimately undermines the argument ad citing effective evidence from sources that could support my claim and add interpretation to the argument. While quoting from three academic pieces of literature and one resource, I believe this draft is a step in the right direction from the last peer review draft. However, I need to really keep working on clarity and creating purpose in my conclusion. I hope to continue revising it over this weekend and upcoming week.

In the mid 20th century, people from all across the globe began to focus on the future of architectural revivalism and the overall shift to a “less is more” oriented style of design. Within this intellectual movement, many wavering interests of writers and artists sparked worldwide debates as the public illustrated critical regionalism in everyday displays of literature and art. In its most simplified measure, critical regionalism was founded to become a middle ground between the mainstream and dominant architectural flair of International Style and the decorative and whimsical elements of Postmodernism. Ultimately, regionalists believed that if an artifact was deemed as a critical regionalist, it reflected the culture and tradition of its region through its design and materials. Through this transformation, theorists such as Keith Eggener emerged drawing attention to critical regionalism’s cultural implications and actual implementation. From references in books to depictions in advertisements, it evolved into an idealistic design, portraying various examples in everyday media.

Specifically, critique of critical regionalism can be explored in various lenses including modern-day commercials. In 2012, the owners of Florida Natural, an orange juice manufacturing company, produced a TV commercial that highlighted the local soil the oranges are grown in. The ad emphasized the superior quality of the orange juice based on the Florida locale advancing arguments that their regionalist approach bettered their product. While the Florida Natural commercial attempted to present their oranges as home-grown and natural to the Florida sun, hinting at a nostalgic pre-globalization southern farming lifestyle, the ad instead oversimplified the complex cultural identity of the region, inaccurately depicting impressions of daily farming life. In turn, the commercial’s generalization of the south propagates an illusion of wronged historical implications that continue beyond just inspiring consumer demand, but to ultimately and incorrectly convey nationalistic ideology based on the use of critical regionalism. These deep nationalism impressions that the commercial hopes to portray despite its actual purpose as an ad for consumers, illustrates the arising conflict with critical regionalism’s implementation.

In a romanticized impression of traditional farming practices, the Florida Natural commercial oversimplifies the region, consequently placing it in a nostalgic lens that values tradition over modernization. As the 30 second clip begins, portrayal of a hard-working, ‘living-off-the land’ lifestyle is immediately depicted to viewers. The commercial follows the farmers as they harvest their oranges from sunrise to sunset in attempt to illustrate their practical lifestyles and perseverance of old farming traditions. Similarly, the farmers filmed in worn blue overalls, working gloves with ladders and shoves idealize a sensible culture that is down-to-earth and dedicated.

Unfortunately, the commercial’s effort to market their product in a regionalist viewpoint limits the regions cultural identity, ultimately romanticizing its history. In A Critique of Critical Regionalism, Keith Eggener argues “[Critical regionalism] has operated as a lense that can flatten, distrort, or marginalize the cultural practices it surverys” (230). In several instances, the commercials glorified southern farming images advance Eggener’s claim. In varying ways, the ad fails to depict probable southern practices of the old traditional past it alludes to. As several white farmers fill the screen, viewers aren’t previewed to the probable slavery that was engrained in the old traditions of local farming. In Florida, slaves worked on the field from sun up to sun down in all aspects of agricultural production. Slaves tilled the soil, harvested crops, prepared goods for market, and prepared the products for transportation to other distribution centers (Source A.) In fact, the commercial fails to mention any reference to the historical plantation workers at all, or the real measures many of these white farmers illustrated in the commercial took to acquire the land for farming. Rather instead of describing the wars with Seminole Indians and how Europeans killed thousands in pursuit of plantation expansion, the videos idealize a few farmers working together for a common cause or good. Even today, hundreds of years after wars against the Seminole people and the preceding slavery, the video falsifies the actual identities of the growers which include immigrants and minorities. Perhaps Eggener understood best when remarking how critical regionalism, “Makes imperialist nostalgia a struggle where no struggle might otherwise have been said to exist. It routes to the margins an architecture that might not otherwise be imagined standing there” (Eggener 234.) It is this continued idealization and simplification of the region’s cultural ties that several critics of cultural regionalism are wary of, questioning, how much of the document’s ‘sense of place’ is generated by local concerns and conditions, and how much of it is intended to appeal to foreign (mis)conceptions. Specifically, Eggener mentions Luis Barragan who believed that the individuals who practiced critical regionalism methods, “must listen and heed [their] nostalgic revelations” (Eggener 234.) In turn, Barragan falsely believed he had created his own ‘architectural autobiographical’ and wrapped it in a “not-entirely genuine tissue of memories and lore” ultimately relying on a remembrance of things past (Eggener 234.) Similarly, in the orange juice ad, the scene depicts an old, southern pickup truck driving down on a dusty, dirt road referencing the preservation of old traditional cultures. Through these implementations, critical regionalism undermines its original purpose to promote regional and aboriginal cultural identity by simplifying its distinctiveness through a single lens. Instead, the region is disproportionally examined through the dedicated farmer’s lifestyle and thus unsuccessfully balances the relationship between old and new, a binary opposition, resulting in the resistance of modernization. Views of hand-tools and simplified methods of picking oranges are examined in the rustic perception of the commercial, portraying the traditional ideology in critical regionalism and its negative olden approach.

With hints of nostalgia depicted throughout the commercial, the oversimplification of the region’s identity examines critical regionalism with a large focus on nature, disregarding the greater cultural character of Florida farms. The opening dialogue of the ad speaks, “Lets raise a glass to raising oranges the natural way,” directly advocates for what many critics warn against—the observation by many critical regionalists to distinctly define regionalism in a limited natural perspective. As referenced by Lewis Mumford in A Critique of Critical Regionalism, “Regional forms are those which most closely meet the actual conditions of life and which most fully succeed in making a people feel at home in their environment: they do not merely utilize the soil but they reflect the current conditions of culture in the region.” In fewer words, the sense of regionalism that many critical regionalists originally intend to preserve is far from the simplified natural characteristics they ultimately address. Further descriptions of the cultural uniqueness that the ad demonstrates illustrates soely the sun, sild and trees accompanied by images of groevs of trees in rich soil with natural sunlight. With the emphasis on nature, the commercial fails to depict the people, customs and cultural ratice of the regional identity it inetentioanlly romanticizes. In comapriosn, Alsion Calder, an wuthor who focuses on prairie literature and culture, believes that modern culture must talk about the presence of palce and location more in everyay writing. Focusing on the concept of a prairie, Calder argues that readers must stop understanding it as a rural-based landscape and instead think of regions as “ideaologial constructions…that conceive of land and economic systems and Aboriginal people in particular ways, and that as a concept and practice continues to have devastating effects on people and environments.” In many ways, the commercial fails to think of its regionalism as a developed lifestyle, thus neglecting to properly illustrate its culture and relying solely on the perceived value of nature to support its claim of regional ties. This neglectance to acknowledge regional characteristics besides natural features is the result of simplifying the region’s identity. In turn, this simplification will ultimately depict homogenizing forces of globalization that many critical regionalists hope to avoid.

In the dialogue to the Florida Natural commercial, the producers unknowingly reinforce the connection between providing oversimplified characteristics of a Florida farmer lifestyle to consequently masking complex procedural tasks that are results of a growing globalizing measures. With a storyline depicting the immediate transition from being picked off the tree to a farmer drinking the final orange juice product, the sense of immediate result illustrated in the commercial is a consequence of its simplified process. Instead of going straight from the frmers glove to a nice bottle that is easilya ccessbile by the everyday consumers, oranges go through several steps including cleaning, extracting, concentration, reconstitution, pasteuriactaion and packaging. Ina ddition, the simplification is designed to inspire consumer desire for the product, givig access to consumers who don’t understand the true practciilities of farming. Unfortuantely, this promotes companies like florida Natural to use critical regionalism as a method to exploit sales and disregard its orginial meaning as a tool to emphasize local cultural diversity.

In an overall depiction of the critical regionalism attempted in the Florida Natural commercial, the ad may arguably appear genuine and simple in its purpose to sell ornage juice. However, during that process and without specific diction, the commercial begins to become a simplified identity for all of American culture. Using pronouns like “lets and on our soil” refer to patriotic references that hope to suggest jingoistic images among consumers, ultimately hoping to inspire producers to buy this ‘American-made’ orange juice. As Roberto Dainotto examines in All the Regions Do Smilingly Revolt: The Literature of Place and Region, the danger is that ciritcal regioanlsm is “merely taking the place nad tole that was once give to nationalism: they speak the same anguage, they foster the same ideas” (Dainotto 505.) In other words, critical regionalism undermines its intended implementation thrugh simplification, eventually creating homogenizing labels that can potentially wrongly emerg as a symbol of American culture. As a opportunity to preserve specific local cultures, critical regionalism can instead generalize a nationalistic identity.

Aided by evidence from the Florida Natural Commercial, crtitical regionalism oversimplifies the cultural identities it hopes to preserve, initating several consequences that disregard local culture and create a generalized identity. In its romanticized lens, critical regionalism hgihglights traditions over mondernization that eventually endermines the argument and cause many to question the practicality and functionalism of critical regionalism and its implementation.

Works Citied

“Plantation Culture: Land and Labor in Florida History.” Division of Library and Information Services. Web. <https://www.floridamemory.com/photographiccollection/photo_exhibits/plantations/plantations3.php>.

Calder, Alison. “What Happened to Regionalism?” Web. <http://connection.ebscohost.com/c/articles/57855473/what-happened-regionalism>.

Dainotto, Roberto Maria. “”all the Regions Do Smilingly Revolt”: The Literature of Place and Region”. Critical Inquiry 22.3 (1996): 486–505. Web.Eggener, Keith L.. “Placing Resistance: A Critique of Critical Regionalism”. Journal of Architectural Education (1984-) 55.4 (2002): 228–237. Web.

Final Revision Draft

An Oversimplified Explanation: Revisiting Critical Regionalism

Post Conference Reflection: For my first writing class in college, this assignment was thought-provoking in its task to explain a document through such a detailed, conceptual lens. At first struggling with topics ideas, I found a commercial that clearly highlighted the conversation of critical regionalism in an engaging way. The depth of the commercial allowed me to develop various relating claims. As I developed my formalized writing voice throughout high school, teachers focused primarily on subject content and not clarity. Yet as I went through the various stages of drafting for this assignment, the style book taught me several approaches to finding the balanced combination of clarity and elegance. Many times, the most important part of a sentence is the basics—the placement of nouns and verbs. I learned the best way to craft an argument was focusing on getting my main topics across concisely, especially in the introduction and conclusion. In this project specifically, I hope to present a complex argument but use simple phrases to craft a developed piece. Within these parameters, a new, exciting world of writing emerged, one where I could effectively communicate my thoughts to any given audience. I primarily used our reading of introductions and conclusions to help ensure logic and reasoning throughout the essay. Have fun reading!

As globalization threatened a homogenizing identity for various cultures, the mid 20^th century saw a yearning for architectural authenticity. This practice, often called critical regionalism, sparked worldwide debates as the public illustrated its ideology in displays of literature and art. More recently, in 2012, the owners of Florida Natural, an orange juice manufacturing company, produced a TV commercial that highlighted the local soil the oranges are grown in. The ad emphasized regionalism and the superior quality of the orange juice based on the Florida local, advancing arguments that their regionalist approach bettered their product. While the Florida’s Natural commercial attempted to present their oranges as home-grown and natural to the Florida sun, hinting at a nostalgic pre-globalization southern farming lifestyle, the ad instead oversimplified the complex cultural identity of the region, inaccurately depicting impressions of daily farming life. In turn, the commercial’s generalization of the south propagates an illusion of wronged historical implications that continue beyond just inspiring consumer demand, but to ultimately and incorrectly convey nationalistic ideology fantasies. An example of critical regionalism stereotyping its subjects beyond recognition, the orange juice commercial was transformed into a nationalistic fantasy. In other words, the ad’s distortion of its original intention illustrate the faulty implementation and characterization of critical regionalism.

Originally envisioned as “less is more” oriented style of design, critical regionalism was founded to become a middle ground between the mainstream and dominant architectural flair of International Style and the decorative and whimsical elements of Postmodernism. Ultimately, regionalists believed that if an artifact was deemed as a critical regionalist, it reflected the culture and tradition of its region through its design and materials. Through this transformation, theorists such as Keith Eggener emerged drawing attention to critical regionalism’s cultural implications and actual implementation. From references in books to depictions in advertisements, it evolved into an idealistic design, portraying various examples in everyday media including the Florida’s Natural commercial.

In a romanticized impression of traditional farming practices, the Florida’s Natural commercial oversimplifies the region, consequently placing it in a nostalgic lens that values tradition over modernization. As the 30 second clip begins, portrayal of a hard-working, ‘living-off-the land’ lifestyle is immediately depicted to viewers. The commercial follows the farmers as they harvest their oranges from sunrise to sunset in attempt to illustrate their practical lifestyles and perseverance of old farming traditions. Similarly, the farmers filmed in worn blue overalls, working gloves with rustic wooden ladders idealize a sensible culture that is down-to-earth and dedicated. (helps us see that bad regionalism can become even more problematic to bad nationalism, and extends it s inaccurate error) 9breavity if language is accessible to audience, inaccurately represents a region and language lighting-represents a method by media to reminisce and create historic impressions

Similarly, in the pursuit of authenticity, the ad disproportionally illustrates a sentimental value to the economic industry of citrus family. Particularly, Eggener mentions Luis Barragan who believed that the individuals who practiced critical regionalism methods, “must listen and heed [their] nostalgic revelations” (Eggener 234.) In turn, Barragan falsely believed he had created his own ‘architectural autobiographical’ and wrapped it in a “not-entirely genuine tissue of memories and lore” ultimately relying on a remembrance of things past (Eggener 234.) Similarly, in the orange juice ad, the scene depicts an old, southern pickup truck driving down on a dusty, dirt road referencing the preservation of old traditional cultures. Through these implementations, critical regionalism undermines its original purpose to promote regional and aboriginal cultural identity by simplifying its distinctiveness through a single lens. Instead, the region is disproportionally examined through the dedicated farmer’s lifestyle and thus unsuccessfully balances the relationship between old and new, a binary opposition, resulting in the resistance of modernization. Views of hand-tools and simplified methods of picking oranges are examined in the rustic perception of the commercial, portraying the traditional ideology in critical regionalism and its negative olden approach.

In comparison, Alison Calder, an author who focuses on prairie literature and culture, believes that modern culture must talk about the presence of place and location more in everyday writing. Concentrating on the concept of a prairie, Calder argues that readers must stop understanding it as a rural-based landscape and instead think of regions as “ideological constructions…that conceive of land and economic systems and Aboriginal people in particular ways, and that as a concept and practice continues to have devastating effects on people and environments.” In many ways, the commercial fails to think of its regionalism as a developed lifestyle, thus neglecting to properly illustrate its culture and relying solely on the perceived value of nature to support its claim of regional ties. This neglectance to acknowledge regional characteristics besides natural features is the result of simplifying the region’s identity. In turn, this simplification ultimately depicts homogenizing forces of globalization that many critical regionalists hope to avoid.

In the dialogue to the Florida’s Natural commercial, the producers unknowingly reinforce the connection between providing oversimplified characteristics of a Florida farmer lifestyle to consequently masking complex procedural tasks that are results of a growing globalizing measures. With a storyline depicting the immediate transition from being picked off the tree to a farmer drinking the final orange juice product, the sense of immediate result illustrated in the commercial is a consequence of its simplified process. Instead of going straight from the farmer’s glove to a nice bottle that is easily accessible by the everyday consumers, oranges go through several steps including cleaning, extracting, concentration, reconstitution, pasteurization and packaging. In addition, the simplification is designed to inspire consumer desire for the product, giving access to consumers who don’t understand the true practicalities of farming. Unfortunately, this promotes companies like Florida Natural to use critical regionalism as a method to exploit sales and disregard its original meaning as a tool to emphasize local cultural diversity.

In an overall depiction of the critical regionalism attempted in the Florida’s Natural commercial, the ad may arguably appear genuine and simple in its purpose to sell orange juice. However, during that process and without specific diction, the commercial begins to become a simplified identity for all of American culture. Using pronouns like “lets and on our soil” refer to patriotic references that hope to suggest jingoistic images among consumers, ultimately hoping to inspire producers to buy this ‘American-made’ orange juice. The company’s website offers other patriotic images of varied American flags and “Made in the USA” stickers on each cartoon of orange juice. As Roberto Dainotto examines in All the Regions Do Smilingly Revolt: The Literature of Place and Region, the danger is that critical regionalism is “merely taking the place and role that was once give to nationalism: they speak the same language, they foster the same ideas” (Dainotto 505.) In other words, critical regionalism undermines its intended implementation through simplification, eventually creating homogenizing labels that can potentially wrongly emerge as a symbol of American culture. As an opportunity to preserve specific local cultures, critical regionalism can instead generalize a nationalistic identity.

The Florida’s Natural Commercial identifies critical regionalism’s distorted implementation and oversimplification by flattening the region it hopes to preserve, ultimately disregarding the local culture of southern farming to create a homogenous identity. Furthermore, in its romanticized lens, critical regionalism ideology ineffectively highlights traditions over modernization causing many critics to question its practicality and functionality. Most importantly, The Florida’s Natural ad hinders viewers from exploring varying culture, and leaves consumers tasting only a single flavor of the southern citrus farming region.

Works Citied

Resources:

Source A: “Plantation Culture: Land and Labor in Florida History.” Division of Library and Information Services. Web. <https://www.floridamemory.com/photographiccollection/photo_exhibits/plantations/plantations3.php>.

Source B: “Florida’s Natural Co-op History.” Florida’s Natural Co-op History. Web. <http://floridasnatural.com/who-we-are/history.php>.

Academic Papers:Calder, Alison. “What Happened to Regionalism?” Web. <http://connection.ebscohost.com/c/articles/57855473/what-happened-regionalism>.

Dainotto, Roberto Maria. “”all the Regions Do Smilingly Revolt”: The Literature of Place and Region”. Critical Inquiry 22.3 (1996): 486–505. Web.

Eggener, Keith L.. “Placing Resistance: A Critique of Critical Regionalism”. Journal of Architectural Education (1984-) 55.4 (2002): 228–237. Web.

Post Mortem Reflection:

As my first college writing paper, this essay introduced me into a whole world of clarity that I hadn’t known about before Dartmouth. However a little rough, this paper allowed me to understand the basics of a these first essay and the proper way to draw upon writing, evidence and source citing. Wonderful bridge between college and varying essay prompts and styles.

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