The firing of James Damore has been circulating throughout men’s rights and other social media. The incredibly moderate, and many would argue, pro-feminist stance that James Damore’s memo took has been cited as an example of feminist extremism. Discrimination against men, especially in areas such as technology, is one of the arenas where men’s rights feels most secure based on its incredible obviousness.

This whole scenario actually represents a rather comical turn on De Certeau’s primary conclusions. This is because public intellectual figures such as Dr. Jordan Peterson or Stefan Molyneux, who are tangentially associated with the men’s rights movement, were some of the first people that Damore chose to interview with. Both of these individuals are primarily famous for their Youtube presence, each of whose channels has earned hundreds of thousands of subscribers. Google owns Youtube, and thus current enemy number one for Google, James Damore, has received considerable press, support, and attention from the very strategy that Google created. Google created the strategy that is now being used handily against them with new tactics.