In the past few weeks we have been working on developing a video to educate a broad audience about climate change. In the process we have looked at many exemplary videos and guides on making a good video. One of the most important aspects of making an effective video is understanding who your audience is and crafting a video specifically for them. The guide How to Make Videos that don’t Suck states that “even if you think your video will be great for everyone, there has to be a subset of ‘everyone’ who will especially like it”. I have found this to be especially true while making my video.

It has been somewhat of a challenge to target such a broad audience. The main issue with this is explaining the issue in a way that is accessible to those who already have a background on climate change while not losing or boring those who already understand the science behind it. The reason why some people don’t think climate change is real is because they don’t understand the science proving that it is indeed a thing and that humans are causing it. Therefore any video that attempts to have a big impact on how we act should attempt to explain some of the science behind climate change.

Recently the media has put a lot of emphasis on the president’s opinion and views on climate change. A quick twitter search quickly reveals many articles that talk about how Trump does not believe climate change is caused by humans and real. The articles range from strong critiques to comedic pieces. One of the most popular stories that comes up is an interview he had recently in Florida. In this interview he stated that he didn’t believe humans were the cause of climate change. If the president is openly denying climate change people are going to listen. Therefore it is now more important than ever before for people to speak out and actually act to make a difference.

It is hard to believe that the president of the United States, an Ivy-league educated adult is unable to comprehend the science behind climate change. Yet he denies it. He may be one of the few people with a background like this that still speaks against climate but he, and people like him are still part of the audience we have been trying to target. Therefore it is equally important to be shape the video for an audience with a very high level of education as well as a younger population that has been exposed to less education.

We hope you are all excited to see the video that is currently in the making. Once it is out please share it with your friends and family and help us reach out to as many people as possible.