Listening to a video (albeit here a podcast — the words are simply subtitles that float across the screen) pinned by Liveaction on Twitter I can hear some of rules/suggestions that Writing for Broadcast lists in Chapter 3. In the conversations between two different speakers, the sentences are simple and to the point. There is no confusing or irrelevant vocabulary — the speakers are there to tell a story and they don’t need to beat around the bush. The video switches, quite often, between different times in the story line. It could be confusing, however the speakers make sure to speak in the tense associated with the time and specific speakers are associated only with specific times in the story line. A suggestion that this podcast pinned by Liveaction did not follow was using different word choice. The repetition of the same words did get annoying after a while, yet it did make a point — those words are fully associated with that talk and it showed how their problem is in every state they discussed.
In a second video pinned by Liveaction, president of Liveaction (Lila Rose) gives a speech — basically a podcast with some movement (video shows her shoulders up). Lila uses some very affective techniques to truly reach an audience. She doesn’t confuse people with too many numbers that eventually lose the audience, instead she uses a single fact (number) to impress upon her audience the reality of the situation without losing their concentration. It is difficult to capture an audience’s full attention (especially in this day of iphones), to combat this Lila repeats her message, albeit in different ways. The final tool Lila uses is her excellent pronunciation and vocal intonation. Lila does not trip over any words — her speech flows without a single stumble. The impact of this speech would be very little if a different caliber of speaker was giving it. Yet, Lila’s use of vocal intonation imparts her message in a reasonable but passionate manner. She does not use any language or vocal force that creates two sides of an argument, instead she throws away sides and creates a single view that includes everybody. While Lila utilizes language by repeating “we and us”, she also uses her voice to show that there really only is a “we and us” — there is no vehemence in her speech or sanctimonious inflection in her intonation. The video implements many different broadcasting techniques as it was played across video platforms, and possibly radio platforms.