Since the beginning of the term, we have stressed the importance of knowing who your audience is. By knowing your audience, you can design your media to target that audience, which determines the content. In The Writer/Designer Guide to Making Multimodal Projects, the author mentions that in the rough cut/draft stage of your video, when getting feedback from others, you should ask them who your audience is. The editor should be able to tell who the intended audience is and what rhetorical moves the designer makes to appeal to the viewers. In watching multiple PSA videos on my topic of human trafficking, I have noticed that one of the main things which differentiates moving videos from mediocre or poor ones is a specific audience. Many videos rather overwhelm the viewer with a barrage of statistics about human sex trafficking, trying to target an unaware audience. Others give details about how to help victims, either by recognizing symptoms or helping a victim after escaping their trafficker. The former kind are much more moving because they look at specific instances and target a narrower audience. This makes the messages portrayed in the videos feel much more personal, rather than a wall of statistics. Two videos that I watched which gave a multitude of statistics, tried to still target the audience’s emotions by giving a dramatic feel to the video. Unfortunately, it felt rather overdramatized; but on the other hand, the PSA videos which told the audience the signs to look for in a victim or how to help a victim after escaping trafficking were very moving. They were able to target emotions simply by having a narrower audience and a specific message.