Problems:

• Underfunded
• Difficulty in reaching audience
  • The difficulty remains that much of the target audience of the current Think Again Turn Away account already has such a strong anti-American bias that it will likely take much more than an American government-sponsored Twitter account to sway their opinion.
• Policy is difficult
  • Benjamin
• Plans for the future?
  • Washington Post

1. Rise of ISIS in general
2. Ability to make terror appealing online
3. Ability to release a lot of material in many languages
4. ISIS on Twitter
5. ISIS on other sites
6. Creation of CSCC
7. TATA Twitter
8. TATA Twitter helps spread IS sentiment
9. TATA Twitter is embarrassingly inaccurate
10. TATA Twitter may serve as an attractant rather than deterrent
11. TATA Twitter may be an emotional deterrent
12. TATA Twitter may be good simply because it puts counter-material out there
13. TATA YouTube
14. Failure of “Welcome to the ‘Islamic State’ Land”
15. TATA Ask.fm
16. Conclusion
    1. Backfire effect
    2. Embarrassing
    3. Pointless
    4. Not really paid attention to besides for its flaws
    5. Maybe hope, maybe good to put out there
    6. Hopeless
       1. Underfunded
       2. Misguided
          1. “Don’t argue with a moron”

• Difficult for State Department to compete “lure is strong”

1. Daniel Benjamin discussion
   1. “To tell the truth, I don’t think we’ve learned a lot from this experience”
   2. “I also don’t think there has been a serious conversation about what one achieves through messaging, as opposed to other kinds of intervention, such as counseling.  It’s a very difficult area of policy.”

1. Big Picture Think Again Turn Away
   1. Very limited resources/budget
      1. ABC News
      2. Washington Post – compare w/ that of Pentagon
   2. Own guy says could be doing more
      1. NPR
   3. Don’t argue with a moron
      1. NPR
   4. Conclusion – is this effort hopeless?
      1. Difficult for State Department to compete “lure is strong”
         1. Washington Post
         2. NPR
      2. Just a mole hill
         1. NPR
      3. Creation of Information Coordination Cell and end of TATA
         1. Washington Post
         2. Plans for the future – Washington Post panel article