Designing and creating content for a website is a vastly different experience than writing a standard essay. As a result, I needed to adapt my writing style to fit this new medium to relay information and analysis. When people are reading information on a website, they are one click away from leaving the site at all times. Because of this, I tried to make my writing more engaging for my audience. I looked at various 99% Invisible posts to acquire tools to keep readers interested. I found that Roman Mars often poses questions in his text and repeats how the analysis relates to the everyday lives of his audience members. I applied these tools to make my website a more active experience. In addition, I used short paragraphs so my audience would not get lost in extended blocks of writing. I also designed the site so there would rarely be times where there is no picture, sketch, or chart on the screen. However, my website still has a clear motive formula, which has been an important constant across all of our assignments. The motive reveals why the assignment matters, and serves as the crucial connecting bridge between different pieces of evidence. Without it, the assignment would lose meaning. Because of this, it is imperative for all assignments, regardless of how different they might be, to have a clear, thoughtful motive formula.